i4D Strategy

Aristotle gets into a fight with Andrew Tate. Who wins?

Also, who'd have a bigger TikTok?

Aug 27

January 2025

How to find time for making content (even if you're really, really, REALLY busy)

How to find time to make stuff, without giving up other stuff that matters.

Jan 2

November 2024

The Military Strategy for Content Creation

The "trick" to doing more is thinking less.

Nov 14, 2024

1

Attention is a Zero-Sum Game

If they're not watching you, they're watching someone else (probably Donald Trump)

Nov 11, 2024

July 2024

Why you should copy YouTubers you HATE.

It's just good business.

Jul 9, 2024

Want attention? Pick two...

... if you're lucky.

Jul 3, 2024

How to Steal from Kurzgesagt

... and still be original (a case study in "inspiration ideation")

Jul 2, 2024

Act your age!

... or perish in obscurity, shilling meme-coins.

Jul 1, 2024

Consistency is ... key?🦊

Why "be consistent" is actually bad advice.

Jul 1, 2024

June 2024

Familiarity + Novelty = Attention

Seriously, it's that simple

Jun 14, 2024

December 2023

YouTube Breakout | 2023, Week 48

Now, with less Iman Ghazhi!

Dec 1, 2023

November 2023

YouTube Breakout | 2023, Week 47

Now, with less Iman Ghazhi!

Nov 23, 2023